Luella Dress - Northern Lights

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Luella is back again and if the past tells us anything about the future, she won't last long!

Luella is one of our most popular dresses and she sells out each time. Available for the first time in Northern Lights, she is the Queen of sand dunes once again!

There is something so special about its draping sleeves, the way it brings all body types in at the waist, in this print it looks so peaceful. It’s the quintessential boho, feminine, shapely, flowing, goddess dress.  

You do not walk into a room in this dress without it being commented on. 
I sent this dress back 4 times until it was perfect because traditionally, I don’t find wrap dresses work for big breasted women, they gape too much at the chest. This dress, however, is specificity designed to wrap around larger and smaller sized boobs and still sit flush on the waist while flaring out with all of its glorious swishes.

You cannot wear Luella and not feel like a Queen 💜👑

Love Con xx

Size Chart:

Please ensure you check our size chart before ordering. All Queen the Label garments have their own unique size chart which is below.

Support for Rafiki:

We are proud to support the children of Rafiki Mwema and through every purchase you make, we donate $1 on your behalf which goes towards making a lifetime difference to some of the most vulnerable children.

Customer Reviews
4.9 Based on 167 Reviews
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Sarah G.
New Zealand New Zealand

I bought this for a wedding later this month and am beyond stoked with it. It is incredibly flattering and completely exceeded my already sky high expectations. Do everyone a favour and buy it! Or better still - get your partner to buy it for you as a small token of your supreme queenliness

Kimberley M.
Australia Australia
Love It!

Thank you so much Queens, it's a gorgeous wrap dress. Generous sizing.

Vicki G.
Australia Australia
Great boob coverage

Fits well on my G cup boobs. I had to exchange for a smaller size. Easy process. Usually a 20 top and 14 bottom. 16 fits well although a little long. Love the light breathable fabric.

Catherine H.
Australia Australia
Love the dress. Great quality.

Love the dress. Great quality. Felt like a Queen x

Australia Australia

Absolutely love this dress, feel like a goddess when I’m wearing it, little bit fancy and fabric is so lovely I wouldn’t normally spend this much on a dress but it was worth it, soft very happy with my purchase

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